40-Under-40 Marketer

Sipra Thakur, Executive director, digital marketing, Imax, 38

Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.

As part of the senior marketing team, she defines strategy, drives execution, and uses data-driven insights to improve all aspects of digital marketing for domestic and international audiences.

What has been your proudest career accomplishment to date?

My proudest accomplishment has been making a switch from law into marketing, a move that better aligns with my ultimate career goals.

What's the best piece of advice you can give to future 40 Under 40 honorees?

Don't be afraid to take risks in your career while you're still young.

What do you hope to accomplish in the next five years?

Within the next five years, I hope to be a chief digital officer for an organization.

What is one interesting fact about you that few people know?

I like to think of myself as a hobby disc jockey, but that's an insult to people who actually DJ.

http://www.dmnews.com/marketing-strategy/40-under-40-2016-sipra-thakur-imax/article/525620/

 

Sipra Thakur

Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns.  She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients.  Her ability to spin-off on her own has been prompted by her 13+ digital experience.  Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.