Ikea wants you to pee on their ads. Well, not every ad, but a specific ad to reveal if you are pregnant and receive a discount on the product shows.
Hulu Subscriber Base Growth for 2017
Summary: Hulu's subscriber grew 40% over the previous year, which still leaves a big gap from Netflix's base of 52.8 million.
Opinion: Will this lead to more cord cutting? Having tried several live TV streaming services, YouTube TV, Hulu Live, and DirecTV Now, the services still leave something to be desired. The stream often cuts out and each service has its limitations on what channels are available.
What Is Snapchat Now That Story Sharing Has Stopped Growing
Summary: Instagram Stories has halted growth from Snapchat's most promising moneymaker, Stories. Prior to Instagram Stories, Snapchat grew 17.2% compared to last quarter's growth of only 2.9%.
Opinion: It's good to have competition and alternatives to Facebook/Instagram, and I was rooting for Snap. Sadly, it seems it will continue on this downward trend given other functionalities introduced, like Snap Map live location sharing and geo-tagged content search have continued to decline.
Pee On This Ikea Ad To Find Out If You Are Pregnant
Summary: You pee on a section of the ad to see if you are pregnant and, if you are, you get a discount on the product shown in the ad.
Opinion: It has me talking about it here as a marketing update so it's done it's job at innovation, and there could be other applications for this from a medical standpoint in the future. But, ew.
The Subliminal Trick Netflix Uses to Get You To Watch More Movies and TV Shows
Summary: Most people make their viewing decisions based on the image since it is less of a time commitment than reading about the work. Because of this, Netflix serves up different key art to you based on past watching behaviors. For example, you may see Good Will Hunting pop-up in your recommended section. If you were a viewer of romance based content in the past, you could be served an ad of Matt Damon and Minnie Driver kissing. If you watched a lot of comedy in the past, you could get served an image of Robin Williams for the same film.
Opinion: I think this offers a way to cater to individuals. Different individuals may be drawn to the content for different reasons, so I think it's smart to offer different pieces of art from the same film to attract different people.
