First news round-up of the year! I managed to get the year right instead of publishing 2017, so we're off to a good start! It's the little wins, friends.
New Era of "Digital Media" Architecture
Summary: Digital media (think projections) on buildings are changing our urban landscape, though urban policy isn't necessarily evolving alongside it.
Opinion: For advertisers, this could pose a new way to spread awareness for products and services. I tried this in the past, but legal regulations prohibited exploring this within the Los Angeles region. With a balance of aesthetics and changing urban needs, hopefully policy evolves to respect that as well.
Amazon Plans to Take on Facebook and Google in Digital Advertising
Summary: It's estimated that 86% of digital ad growth in 2016 came from Facebook and Google. While Amazon is approximately eat fifth larger producer of digital advertising revenue, it controls only about 2% of the market.
Opinion: Disruption within the current duopoly is needed. If any company has a chance of succeeding, Amazon is the one to do it.
Summary: Acton's new sunglasses allow you to livestream to Facebook, Instagram or YouTube. It's specially priced at $99 as a pre-order (orig $199).
Opinion: On the surface, this seems to have a greater chance at market penetration than Snap's Spectacles since you can go beyond the 10 second limit and have a variety of places you can post content.